"I think [kids] enjoy reading, but it's a different world now. There are a lot of competitors for the imaginative attention."

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One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you maximize essentially your liquidity position? Your ability to both take kind of profits and revenues and business and then convert that into a stronger lead. And so those companies that can do that can actually, you know, get a march on their competitors.

— Reid Hoffman